Looks like The Limited is the next mainstream designer to jump on the bridal bandwagon.
As you may already know, retailers like Anthropologie and J. Crew have released bridal collections. Now The Limited is following suit. The new line will be available exclusively on their website starting June 3 (just in time for that summer wedding!). While the collection is still small -- just two bridal gowns and two bridesmaid dresses -- the price points are just as attractive as the styles. Both gowns will retail for just $298 and the bridesmaids dresses will be available for just $89.50. Those prices are a steal, especially when you consider the high-quality silk they're using.
According to LuckyMag.com, VP of design Elliot Staples released a statement saying, "Our customers are always telling us that they wear our dresses to weddings so this was a natural progression. We're keeping the aesthetic the same -- clean, classic, and feminine -- but now we're able to capture a new part of the same customer's life [her wedding day]."
Gorgeous and affordable? Sounds like a good idea to us. What do you think? Will you shop for your gown at The Limited, or could you imagine a celebrity donning one of these? Weigh in below!
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