Monday, April 20, 2009

swirlBrides In The Newsswirl

Are Sponsored Weddings a DO or a DON'T?

Dr_pepper_bride_580


Okay, let's back up for a moment here. Remember last year when Virginia bride-to-be Kelly Gray made national headlines when she auctioned off a bridesmaid spot in her wedding on eBay in order to earn cash to pay for the wedding? Well, if you'll recall, Dr Pepper (yes, the beverage brand!) won the auction and opted to skip the whole matching dress and shoes thing and just go for sponsoring her wedding instead -- donating a shocking 10,000 bucks to her cause.

Gray claimed back then that all this fuss was really about making sure she could afford her "dream wedding". Not that I wasn't happy for her, but I was on the fence about whether or not securing funds for the ultimate wedding was worth essentially selling your big day to the highest bidder. And now that the wedding has taken place (this past weekend at the Virginia Beach National Golf Club), and I've read all about the (Dr Pepper maroon) details, I must say I've jumped off that fence and I’m convinced it’s not worth it -- here's why:

Her "fairytale wedding" was apparently more about the soda than their love. The bride wore a white dress with Dr Pepper maroon red flowers on the bodice and a veil lined with the same color. The bridesmaids wore Dr Pepper maroon apple red gowns, too.

At their reception, where a Dr Pepper public relations specialist was on hand, Snapple Apple drinks (also made by the company) were given out as favors, and guests enjoyed photo opps in front of an ice sculpture of a vintage Dr Pepper bottle. Gray, admittedly told local papers that the whole thing was a little "weird", but she went on to thank "Diet Dr Pepper for her dream wedding." And the branding fun didn't stop there. When Gray and her groom, Karl Gau, rode off into the sunset, their "Just Married" sign was also sponsored by the company.

I'd also like to point out that even though Gary's wedding made big news over the weekend, you'll find twice as many Google search results for "Dr Pepper Wedding" and "Dr Pepper Bride" than for "Kelly Gray wedding". Now that you're up to speed ladies, answer me this: Wouldn't you feel a little overshadowed by something like this? It is, after all, 100 percent your day! I'm glad she was able to splurge on wedding details she wouldn't have been able to afford otherwise, but at what cost? Would you allow a company to sponsor your wedding? Sound off!

Comments (17)|add a comment
1

I think that's not fair. If you're sponsored by a company, then it's like they're buying you. Advertising their product on your big day is so lame!

Posted by: marthas vineyard weddings
on March 24, 2011 at 12:03 AM

2

and the podium we step on for the exchanging of vows

Posted by: louis vuitton bags
on May 27, 2010 at 10:05 PM

3

Very creative idea and an intriguing story to say the least... not something I would be interested in doing though. I'd rather get married in a courthouse without the big fuss.

Posted by: Kristin
on June 4, 2009 at 12:06 AM

4

Hey, I would do it! I love Diet Pepsi and if they told me they would sponsor my April 10, 2010 wedding, I would say YES!!!! Then I could RELAX and not be worried about the money to pay for everything! With no parents living, I am on my own and I would welcome the help! Good for her!

Posted by: Carla Kuykendall
on May 9, 2009 at 12:05 AM

5

I say its her and her fiance' choice to have a sponsor. One day she may look back and be grateful to have been able to have a ceremony instead of eloping or going to the courthouse... or one day she'll look back and regret having to endorse a product during her and her husbands special day. You can't tell me, if you had free money to plan a wedding, no matter how grand or simple it may be, that you'd just give the money back and say no thanks, when you have nothing?? Just because they used red, you would automatically think she HAD to use those colors because of the sponsor? I know plenty of women that use red roses in there wedding... and the dress she's wearing is the exact one that I was looking at for my wedding... so maybe that was just here choice to go with the red... but then again, I may have a call into Dr. Pepper to sponsor my wedding... and the podium we step on for the exchanging of vows, is a big can of Dr. Pepper made specially for me. Just because she got the money and you didn't, does not mean you should come down on her by saying she'll be divorced in a short time... what if her fiance' loved the fact of free money/beverages??? Now, on the subject of her auctioning her bridesmaid spot off, that is tacky! I would rather have a trusted friend next to my side on MY special day, not some stranger that bought their way in... but it is her choice who stands next to her.

Posted by: Heather
on May 6, 2009 at 7:05 PM

6

I can understand it to a certain extent. My fiancé and I are trying to win a wedding... but it has nothing to do with the glitz and glamour. We are taking advantage of an opportunity that is available to us, as she did. By entering this contest, we may be able to use the money we have saved to put towards a house. Please consider voting for RYAN SMITH and SUSAN FABER at the Historic Jordan Springs Dream Wedding Giveaway website. Thanks! They will we giving away another wedding next year.

Posted by: Hokie Bride
on May 4, 2009 at 11:05 AM

7

I can understand it to a certain extent. My fiancé and I are trying to win a wedding... but it has nothing to do with the glitz and glamour. We are taking advantage of an opportunity that is available to us, as she did. By entering this contest, we may be able to use the money we have saved to put towards a house. Please consider voting for RYAN SMITH and SUSAN FABER at the Historic Jordan Springs Dream Wedding Giveaway website. Thanks! They will we giving away another wedding next year.

Posted by: Susan Faber
on May 4, 2009 at 11:05 AM

8

Although, I'm not sure I'd want a brand name company sponsering my wedding, my fiance and I have found ourselves in a similar situation. We are one of four finalist couples to win a wedding from Historic Jordan Springs in Stephenson, VA. Unlike Kelly, we fell upon this opportunity and figured why not give it a try. We will have a dinky little wedding if we don't win, but why not go for the beautiful and free wedding? We love each other very much and just want to enjoy our day together -- big wedding or not. Then we can use the money we have been saving to put towards a house. We are actually simple people and are not doing this for the glitz, rather to help us financially in the future. The same may be true for Kelly. If you would like to help us out, please VOTE for RYAN SMITH and SUSAN FABER at the Historic Jordan Springs Dream Wedding Giveaway website!

For those of you who said you would love to do something like this, the owners plan to give away another wedding next year. Go to the website to see the details!! Best of luck to all of you!!

Posted by: Susan Faber
on May 4, 2009 at 11:05 AM

9

I don't know whether this is a great idea or not, but I do know one thing; predicting a divorce because of a wedding day choice is even more ridiculous than having a company pay for a wedding. The whole point of getting married is the MARRIAGE, not the WEDDING. Too much emphasis (and money) is placed on one day. Make the wedding day what you want (whatever that means, even if it's having a sponsor!), enjoy it, but then understand that afterward, you have your whole life to enjoy with your new spouse.

Posted by: megan
on May 2, 2009 at 6:05 PM

10

I would love to do someting like that. I a cancer survior and i'm having a hard time finding work because of not work while i was taking care of my health so we don't close to enough money. I've cut out alot of the things that we wanted for the wedding that we are having in 2010. even with the budget that we've made we can spend about $10 a week if that. We have a new home were paying for and 4 kids. to make things worse it looks like my cancer is coming back.so something like that would be perfect for us. But where can i find it?

Posted by: Cherika Franklin
on May 2, 2009 at 1:05 PM

11

If the wedding industry didn't charge so much for the basics then going down this road wouldn't seem needed. By the way your vendors will charge more because it's a wedding.

Posted by: Kristen
on April 30, 2009 at 4:04 PM

12

Here's how you plan a wedding...
1) Look at how much you can save a month (AND STICK TO IT)

2) Generate your wedding budget (over budget so you do not go into debt)

3) Do the math and set a tenitive date. See how the saving goes and adjust if needed. If you love each other now and will for the rest of your life a few more months of saving won't make a difference to the love but will give you the wedding you want.

If you HAVE TO get married NOW then accept you won't have a fairytale wedding.

It's called life and being independent, if you already can't plan the financial aspects of a wedding how will you plan for your life together....will you sell off your children to Dr. Pepper for a bit of money too? Sounds harsh but that's just it LIFE ISN'T FREE so it's time everyone got used to it and started PLANNING for it.

Posted by: Pam
on April 29, 2009 at 6:04 AM

13

If they get divorced does she have to pay back the money?

I agree with the other commenters, weddings are supposed to be a celebration of love, not a commercial. Sure, I would love a $100,000 wedding but you're selling out your relationship.

Auctioning off the bridesmaid spot is a little tacky too - I'd only want my closest friends up there with me, not some rich snob who would try to steal the show.

Posted by: Stacy
on April 28, 2009 at 4:04 PM

14

I personally think this is a great idea. Every single penny for my wedding is coming from my pocket, and we're so broke its not even funny. It's definitely something different, and yes, it sucks to have to have dr. pepper in everything, but if your really broke, and still want something nice, its not a bad idea. I would totally do it! So if anyone is reading this, and wants to sponser my wedding, get in touch, lol. HouseofJ7@hotmail.com!!!

Posted by: Jenn
on April 28, 2009 at 10:04 AM

15

I think it depends on who you let sponsor your wedding. I don't I would like to have to take a picture with a Dr. Pepper logo in all of my wedding pictures.. But I guess if the bride got what she wanted, its OK.

Posted by: Sandy
on April 28, 2009 at 10:04 AM

16

To be honest having a sponsored wedding looses the whole meaning, for me personally I wouldn't like it at all. I want the romance of the wedding and not to still have to worry about advertising someones product. I think there is enough other stress to worry about on the day with that too.

Posted by: Kim Diamond
on April 24, 2009 at 2:04 AM

17

This bride obviously doesn't understand the whole point of getting married in the first place. I can understand if she had something donated from a local business without any contractual obligations, but to basically be paid to pimp out a product DURING YOUR WEDDING CEREMONY? I predict she'll be divorced in under a year.

Posted by: jaime
on April 20, 2009 at 9:04 PM

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